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State of Origin 2016 Launch

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origin

The Holden State of Origin Series was launched Tuesday (29/3/16) at ANZ Stadium in Sydney, alongside a marketing campaign designed to engage all supporters of the game.

NRL CEO Todd Greenberg launched the "This is Origin" campaign, alongside NSW VB Blues Coach Laurie Daley and Captain Paul Gallen, XXXX Queensland Maroons Coach Kevin Walters and Captain Cameron Smith as well as the Hon NSW Minister for Trade, Tourism and Major Events and Sport, Stuart Ayres.

Mr Greenberg said the campaign was a creative platform which enabled everyone involved in the game, from players to fans, to share their Origin memories.

Additionally, it was announced that long-time series sponsor Holden had extended its partnership with the event for the next two years.

"Last year more than 220,000 people attended Origin while 12 million people watched the series across the country.

"We want this game and this concept to reach as many people as possible and we want them all to share their own Origin memories this year.

"Whether you're a player, a coach, a Blatchy Blue, or a farmer who travels from regional Queensland to watch the game, Origin is an event which brings people together and provides a spectacular like no other."

 

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