As part of its integrated global SPECTRE campaign, Heineken has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in a high-speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the “Spyfie.”
Heineken’s SPECTRE campaign is the brand’s largest global marketing platform of 2015. SPECTRE, the 24th James Bond adventure.
To further heighten anticipation ahead of the movie’s release, an estimated half a billion limited edition Heineken and Heineken Light bottles and packaging launch nationwide today, featuring the James Bond SPECTRE logo.
Heineken’s association with the James Bond film franchise dates back to 1997’s Tomorrow Never Dies, with SPECTRE being the seventh consecutive film in the partnership.